As Associate Director of Marketing at SyAqua Group, Anushia Shanmugaraj—endearingly known as Anushia—plays a pivotal role in shaping the company’s global brand presence. Over two years with SyAqua, she has witnessed the organization transform into a pioneer in developing balanced-line shrimp genetics tailored for diverse farming conditions across Asia.
Anushia frames her experience as a meaningful journey scripted by impact as much as by growth. “We are not just doing business; we are contributing to the blue economy,” she explains. Beyond her demanding role, she describes herself as an active, creative individual who thrives on cross-border experiences. “My work often takes me to many countries, and I truly enjoy it,” she says. Outside the office, she pursues creative passions such as art and pottery and continues to cultivate a love of reading.
For Anushia, involvement in the supply chain of pure protein like shrimp unlocks vast opportunities in an industry evolving at a rapid pace. From implementing sustainable practices that conserve water and reduce waste to promoting antibiotic-free and SPF-certified genetics that support shrimp health and farm profitability, SyAqua’s innovations create enduring value for both the environment and the industry.
Looking ahead, Anushia advocates for a holistic strengthening of sustainability across the entire aquaculture value chain. “With a growing global population and rising demand for high-quality protein, our industry must take proactive steps to ensure that today’s actions support food security and environmental health for future generations. Responsible innovation is not optional—it is our duty,” she asserts.
